The dual role of the gallery—between cultural institution and business model

Galleries are windows onto contemporary art, supporters of artistic careers, spaces of cultural exchange—and business models. The latter often comes under pressure. What does a recent nationwide study reveal about the state of the gallery market in Germany, and what lessons can we take from it? Journalist Nicola Kuhn (Der Tagesspiegel) talks with study author Hergen Wöbken (founder of IFSE—Institute for Strategy Development) about economic challenges, questions of succession, the lasting effects of the pandemic, the digital transformation of a business still rooted in in-person encounters, and the question of what kind of audience art needs today.